Insights
What actually moves the number, from the people who build the system behind it. Short, concrete, no fluff. New ones a couple of times a month.
October 19, 2026·google-reviews, reputation
A practical Google review request process for contractors: who gets asked, what to send, which tactics cross the line, and how to handle bad feedback without review gating.
By Kyle Burt
October 16, 2026·lead-response, operations
Stop arguing about one magic response-time number. Set a clear first-response rule for calls, forms, ad leads, and after-hours inquiries, then measure whether your team follows it.
By Kyle Burt
October 15, 2026·estimate-follow-up, sales
A good estimate follow-up system is short, specific, and easy to stop. Here is a practical sequence contractors can run without chasing homeowners forever.
By Kyle Burt
October 8, 2026·phones, lead-capture
A contractor on a roof misses a call. The caller dials the next guy. The job's gone. Missed-call text-back fixes it in a minute and costs almost nothing to set up.
By Kyle Burt
October 8, 2026·reviews, reputation
The best contractors don't have better reviews because they're better. They have better reviews because they ask. Here's the whole system in five minutes.
By Kyle Burt
October 8, 2026·marketing, agencies
Full-service agencies will quote $5k, $8k, $15k a month. Here's what's actually in those packages, when they're worth it, and when they're a tax on a problem you haven't fixed yet.
By Kyle Burt
October 8, 2026·websites, fundamentals
Three jobs. Make calling easy, build enough trust that they call, help the right lead self-qualify. Everything else is noise.
By Kyle Burt
October 8, 2026·websites, conversion
Most contractor sites look fine. The reason they don't convert isn't design. It's four fixable patterns most owners have never heard spelled out.
By Kyle Burt
$297/mo
One system